UK's 'fastest selling gadget': Motorola Milestone

Call it a pent-up demand for WVGA Android devices, call it Droid jealousy, call it an unnatural love for the sweet, doughy goodness of a just-baked Eclair -- but whatever it is, early indications suggest that the British love their Milestones. Retailer eXpansys (which is big enough to actually produce some meaningful sales trend data, we suspect) is reporting that the just-launched Droid clone for GSM became "the fastest selling gadget in the website's 11 year history, even more successful than the iPhone" when it sold out inside of three hours on its site on top of the roughly 1,000 preorders they had taken prior to the 10th. This might be a case of double-speak -- we're trying to establish just how many phones were sold during those three hours, because what we really need is a sales rate, not a time span alone -- so we're cautioning Moto not to bust out the champagne glasses just yet, but it's certainly looking like a promising start. Schaumburg hasn't had a lot of success in Western Europe in recent years, of course, but if we can use eXpansys as a barometer here, we'd say that a little cautious optimism is well justified.